SupermarketOwnBrandGuide.co.uk - Click HERE for the new, online version of the best-selling book.
Isark.co.uk Martin Isark
The Web site of Martin Isark: Food & Drink Journalist, Taster and Author.

Welcome

I have been involved in the food and drink industry as professional taster and writer since the early 1990s, chewing, slurping and spitting more than 100,000 food and drink products.

It was as drinks writer for Scotland on Sunday that, in the autumn of 2003 I compiled a Winter Wine Guide; a list of the best (and worst) quality and value wine to be found on the shelves of the supermarkets and large retailers.

Astounded store managers and shoppers reported that wines I had rated highly had been stripped from the shelves within 24 hours. The Summer Wine Guide followed with similar success.

It seemed then, that consumers were as passionate about quality and value for money as I was; so the idea for the Supermarket Own Brand Guide to food and drink was born.



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Current Articles

Martin's articles for UKTV Food:

If you would like to improve your ability to taste, read these articles:

Click here for links to articles by Martin currently online.